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MCDONALD'S CORPORATION v. MACJOY FASTFOOD CORPORATION

This case has been cited 2 times or more.

2013-02-18
BERSAMIN, J.
As to what test should be applied in a trademark infringement case, we said in McDonald's Corporation v. Macjoy Fastfood Corporation[17] that: In trademark cases, particularly in ascertaining whether one trademark is confusingly similar to another, no set rules can be deduced because each case must be decided on its merits.  In such cases, even more than in any other litigation, precedent must be studied in the light of the facts of the particular case.  That is the reason why in trademark cases, jurisprudential precedents should be applied only to a case if they are specifically in point.
2010-08-08
CARPIO, J.
In cases involving trademark infringement, no set of rules can be deduced. Each case must be decided on its own merits.  Jurisprudential precedents must be studied in the light of the facts of each particular case. In McDonald's Corporation v. MacJoy Fastfood  Corporation,[21] the Court held: In trademark cases, particularly in ascertaining whether one trademark is confusingly similar to another, no set rules can be deduced because each case must be decided on its merits.  In such cases, even more than in any other litigation, precedent must be studied in the light of the facts of the particular case.  That is the reason why in trademark cases, jurisprudential precedents should be applied only to a case if they are specifically in point.[22]